If you are a promoter or publicity coordinator new to the PR biz, this might help guide you. If you simply fill in the blanks and italicized areas, and paste the result into your own word processor, you will have an adequate press release for your local media outlets. Like any skill, writing a press release becomes easier and the results more polished with practice and exercise.
This installment focuses on how to create effective press releases. This news item is the sixth in a part series on public health communication. July 5, A press release is an announcement or summary of news to the press.
A press release is similar to a news article, but it is not written by journalists. Instead, organizations or agencies representing organizations write and send press releases to news outlets.
Journalists or editors may publish the press release as is, or they may use parts of it within a larger news story.
Press releases should be straightforward, written in the active voice, and follow any guidelines recommended by your target media outlet. Most publications use AP Styleand if you are new to journalistic writing, it might be helpful to peruse the fundamental concepts.
Press releases should also include the following key components: This makes it easy for press staff to identify where the press release is coming from and it lends credibility to your news.
Press release format is something you should consider when developing your brand standards. You will need to decide where and how big your logo should be placed, what size and type of font to use, margin widths, and line spacing to avoid variation in the way your press releases look.
Contact Information Once the press staff read your release, they may want to reach out to you or your organization for further information. Include contact information of the person on your team who can most effectively field media calls and emails.
This indicates to the press that there is no holding period for publication. If you decide to embargoor request a stay of publication until a specific date, you must also indicate that as well.
It should summarize what your news is about and encourage the reader keep reading. The sub-headline should describe the headline in more detail. Both are typically written in the subject-verb-object format and should be around 70 characters at most.
Community grant keeps kids on playgrounds, off couches 5. Dateline The dateline includes the date as well as the city and state see AP Style guide where the press release is being issued, and it precedes the first paragraph of the release. Body The body is where the news story is written.
The first paragraph should succinctly summarize the entire story, clearly articulating who, what, when, where, why, and how the story happened or will happen.
Subsequent paragraphs describe those same elements in further detail. Though there are ways to frame these details to provide a certain angle to the story, it is important to write facts only.
The body is not a place for inserting opinions on an issue—this portion should be easy for media to publish directly.
Quote Press releases should be fact-driven, but you will often want to include some formal opinion about the issues from your organization. A quote from an organizational representative usually a director or lead on a project is a good way to achieve this editorial edge.
You may also consider including a quote from a third party who can add credibility to your story. This may be a content expert, a community leader, or a constituent affected by your story.
Boilerplate The boilerplate is a few sentences at the end of your press release that describes your organization. This should be used consistently on press materials and written strategically, to properly reflect your organization.
All quotes need to be approved by the person being quoted, and all facts should be checked. You may also consider preparing your release for ethnic media, which may require translation.The first thing you should put on your press release is your company logo at the top center of the page.
If you are emailing your press release, you should also include a . TripAdvisor LLC is not a booking agent or tour operator, and does not charge any service fees to users of our site.
Our partners (airlines, travel providers, and booking agents) who list airfare, tours, and travel packages on TripAdvisor are required to include all fees and surcharges in their listed prices. The following op-ed by Hanne Nabintu Herland concerns the Norwegian government’s persistent soft spot for the Palestinians.
It was originally published in Aftenposten, Norway’s largest newspaper, on January 15th, , and has been translated by the author.. Naïve Checkbook Diplomacy by Hanne Nabintu Herland.
Torgeir Larsen, a junior minister for the Norwegian Labor Party, admits in. Sample Press Release for Fashion Show. FOR RELEASE June 28, Media Contact: Mike Smith, [email protected] We are pleased to announce that Fit Fashion Show is taking a giant leap forward and moving our annual event to San Francisco's Pier 16 on September 2, With nearly 25 years of service to Oregonians, Kate Brown is well prepared to serve as Oregon's 38th Governor, making government more accountable and standing up for working families.
If you’re learning how to write a press release for music, one big thing to focus on is the title. The title of your press release should provide an immediate value proposition to reporters.
In other words, they should know exactly what they will get from reading your .